Privacy Policy

Last updated: September 15, 2026

This Privacy Policy explains how Booked2 ("Booked2," "we," "us," or "our") collects, uses, discloses, and safeguards information when you visit our website, book a call, submit a form, or use our services, including our AI-powered lead qualification and booking system on behalf of our clients.

1. Information we collect

We collect information in the following ways:

• Information you provide directly — such as your name, business name, phone number, email address, and any details you share when you fill out a form on our website, book a strategy call, or contact us.
• Information collected on behalf of clients — when a person submits a lead form through a Booked2 client's ad campaign or website, we may collect and process that person's name, contact details, and project information in order to send AI-generated follow-up messages and book appointments on our client's behalf.
• Usage information — such as pages visited, time on site, referring URLs, browser type, and device information, collected automatically through standard analytics and advertising tools.
• Communications — records of calls, texts, emails, and form submissions exchanged with us or through our AI messaging system.

2. How we use information

We use the information we collect to:

• Respond to inquiries and provide the services requested, including running Google Ads campaigns and operating AI lead qualification and appointment booking on behalf of our clients.
• Schedule and manage strategy calls and quotation appointments, including through our Calendly scheduling tool.
• Send booking confirmations, reminders, and follow-up messages by text and email.
• Improve our website, services, ad campaigns, and AI messaging quality.
• Communicate updates about our services, and, where permitted, send marketing communications you can opt out of at any time.
• Comply with legal obligations and protect against fraud or misuse of our services.

3. AI messaging & automated communications

As part of our services, leads generated through a client's advertising may receive automated text messages and emails from an AI system designed to ask about their project needs and offer to schedule a quotation appointment. These messages are sent on behalf of, and clearly associated with, the relevant client's business. Recipients can reply to opt out of further automated messages at any time.

4. Sharing of information

We do not sell personal information. We may share information with:

• Our clients, when the information relates to a lead generated through that client's advertising or website.
• Service providers who help us operate our business, such as form processing (Formspree), scheduling (Calendly), advertising platforms (Google Ads), hosting, and communications providers — solely to help us deliver our services.
• Legal or regulatory authorities where required by law, or to protect the rights, property, or safety of Booked2, our clients, or others.

5. Data retention

We retain personal information for as long as necessary to provide our services, maintain business records, and comply with legal obligations. You may request deletion of your information at any time by contacting us, subject to any legal retention requirements.

6. Your choices

You can opt out of marketing communications at any time by following the unsubscribe instructions included in our emails, replying "STOP" to text messages, or contacting us directly. Declining to provide certain information may limit our ability to provide some services, such as booking an appointment.

7. Security

We use reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, use, or disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Third-party links & tools

Our website and communications may include links to or embeds of third-party tools such as Calendly and form services. Those third parties have their own privacy practices, and we encourage you to review their policies.

9. Children's privacy

Our services are intended for business use and are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

10. Changes to this policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Continued use of our website or services after changes are posted constitutes acceptance of the updated policy.

11. Contact us

If you have questions about this Privacy Policy or how your information is handled, contact us at info@booked2.com or (448) 413-9998.